The Iles Formula story

At home with Iles Formula

Wendy Iles

As one of the most sought-after hair stylists in the industry today, Wendy Iles has become internationally acclaimed for mastering the art and science of hair and beauty.

During her years of work on some of the most prestigious beauty campaigns in the hair industry and serving as a go to hairstylist to top celebrities, Wendy identified early on that she needed super charged high-performance haircare that could provide instant hair repair and visible results for celebrity clients walking the red carpet or models on global beauty campaigns. Wendy’s passion for hair – combined with her tireless quest to find formulas to boost hair recovery and health – led her to create Iles Formula.

Wendy spent a decade scouring the globe to find powerful ingredient blends and complexes that would provide instant results for her high-profile clientele. What began as an onset hair secret has launched to the public available globally. Iles Formula is a 3-step high performance haircare system. Its unique blend of proprietary high-grade repair and care ingredients are the secret behind the Iles signature spun silk hair finish.

Discover the Iles Formula difference that transforms dry, straw-like hair into strands of silk. Created by acclaimed hair stylist Wendy Iles, the Iles Formula was developed in response to a need for super-charged, high performance hair care that could be used on all hair types and that had instant and visible results. From celebrity clients walking the red carpet to supermodels on global beauty campaigns, Iles Formula quickly gained a reputation among the fashion and beauty elite for its high quality formulations and effective results.

Carefully selected and blended ingredients are at the heart of each Iles Formula product. Wendy Iles spent a decade searching the globe for the very best ingredients and complexes that would have the most powerful, effective results on the hair.

3 step system Beginning with a simple 3 step system, the Iles Formula range has expanded to include a powerful repairing hair mask, hair turbans to reduce frizz, and a super-charged finishing serum for curly and wavy hair.